Influencer marketing agencies juggle creativity with client riskmanagement. While creators bring reach and authenticity, their past onlineactivity can easily resurface and damage both the campaign and the client'sreputation.
Studies show that 87% of brand crises stem from influencer controversiesthat could have been prevented through proper screening. Ferretly equipsagencies with fast, compliant social media reports that uncover problematicbehaviors before partnerships are inked. From discriminatory language tocontroversial content, Ferretly's insights allow agencies to pitch talent withconfidence and protect long-term client relationships.
Ferretly’s AI-powered social media screening platform leverages 13 proprietary behavior flags to scan public activity across major platforms including Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Reddit, Pinterest, and more.
The system intelligently detects potential risks—from disparaging and prejudicial content, harassment, and threats to discrimination, extremism, weapons, drugs/alcohol, sexual content, self-harm, and other unprofessional conduct. Context and recency matter: the platform analyzes up to 10 years of public content while weighing the relevance and timing of findings.
Built for compliance and reliability, Ferretly adheres to all FCRA, EEOC, and GDPR requirements, making it safe for organizational use. Reports deliver consistent, easy-to-understand results with documented evidence for every finding, accessible through online dashboard, API integration, bulk upload, and continuous monitoring capabilities.