USE CASE

DTC & Retail Brands

DTC & Retail Brands | Protect Brand Equity
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Your people are your brand—on and offline.

Direct-to-consumer and retail brands live and die by reputation. Everyemployee or ambassador represents the brand, both in person and online. Asingle post containing offensive or unprofessional content can undo years ofmarketing and customer loyalty.

Ferretly's AI-powered social media screening provides brands with insightinto potential hires' or partners' public behavior, flagging risks such as hatespeech, harassment, or substance abuse. By screening early, organizations cansafeguard their equity, protect customer relationships, and ensure their teamsembody brand values.

Brand equity takes years to build and minutes to lose.

Ferretly's AI-powered social media screening platform leverages 13proprietary behavior flags to scan public activity across major platformsincluding Facebook, Instagram, X (Twitter), LinkedIn, TikTok, Reddit,Pinterest, and more.

The system intelligently detects potential risks—from hate speech andharassment to threats, discrimination, extremism, weapons, drugs/alcohol,sexual content, self-harm, and other unprofessional conduct. Contextand recency matter: the platform analyzes up to 10 years of public contentwhile weighing the relevance and timing of findings.

Built for compliance and reliability, Ferretly adheres to all FCRA,EEOC, and GDPR requirements, making it safe for organizational use. Reportsdeliver consistent, easy-to-understand results with documented evidence forevery finding, accessible through online dashboard, API integration, bulkupload, or continuous monitoring capabilities.

Protect Your Brand. Prevent the Fallout.

Discover how Ferretly can help you make informed decisions about who you work with, partner with, or hire.