K-12 Education

This use/case examines the potential pitfalls and possible implications to school systems by not fully vetting teachers, staff and students. Parents want to know that when they send their children to school that the institution has done everything in its power to protect their child. In today's ever-increasing digital lifestyle schools have been thrust into a world that is not only public-facing but contains a seemingly endless audience with the reach of today's internet access. Therefore, it has become increasingly necessary to be cognizant of the nature of the content that is presented and shared with the public.

Ferretly can quickly and compliantly gather and deliver social media insight to appropriate school administrator or public safety personnel.

An school systems reputation can be damaged in seconds through shifting social media perceptions. Whether its bullying, racism accusations, child abuse, teacher threats or self-harm, there has never been a more important time top roperly vet and monitor what is being said online by teachers and students. The media can be salacious in their coverage of these incidents that can quickly spiral into public relations nightmares for the Institution and potentially life-altering consequences for students.

Let's explore a couple reasons why school districts should be performing social media screening:.

Cost of a bad hire - By analyzing the social media behavior and activity of both teachers and staff, a school could gain insight into the candidate's character and personality --avoiding not just the cost of the bad hire but potential downstream litigation and possible student safety issues.

Tort Litigation - An employer's best defense to this type of lawsuit is to demonstrate that it exhibited reasonable due diligence in the hiring of the employee.  What are the types of activity that may provide these clues? The internet is full of content that is gleaned from publicly available social media posts. These posts may contain photos of a student with a gun or making threats of violence.  If the school system is charged with negligence, whether by its own commitment or implied commitment, to ensure the safety of its students, then monitoring of student social media activity may be one of its strongest tools in this charge.

By incorporating an intuitive cloud platform and Artificial Intelligence, Ferretly provides a consistent, unbiased and thorough report on teachers, staff and students quickly and efficiently.  We are both FCRA and EEOC compliant.