Partnerships run for months
Ambassador programs and multi-campaign deals leave a long window for a post that conflicts with your brand.
Creator & Ambassador Monitoring
Creator & Ambassador Monitoring for Brand Safety
Most brands vet a creator once, before the contract. The risk lasts as long as the partnership. On Enterprise plans, scheduled screening surfaces new flagged public posts for your team’s review.
*Continuous monitoring is an Enterprise capability
Book a demoWhy vetting at signing isn’t enough
Pre-contract vetting answers one question: is there anything in this person’s past that rules them out? It doesn’t tell you what happens next.
Creators post constantly
No partnerships team can watch every account, on every platform, in every language.
What your team gains
Review that continues during the partnership
Scheduled screening surfaces new flagged public posts for your team’s review.
Coverage your team can’t do by hand
The initial review covers public content across social platforms, news, forums and the open web, in text and images. Scheduled screening reviews new public posts from configured supported social platforms, including text and images, across multiple languages.
Criteria that reflect your brand
Choose the behavioral categories that matter to you, then add keywords such as your brand, product names, competitors or campaign hashtags.
How it works
Enroll and baseline
Your team enrolls each creator for monitoring and sets the monitoring duration. Each creator starts with an initial review of their publicly available content.
Set your brand’s criteria
Choose from Ferretly’s 13 behavioral risk classifications, such as prejudice, threats, harassment or drug content, and add custom keywords.
Rescreen during the partnership
On Enterprise plans, configure an available screening frequency and notification email. Your team manages monitoring enrollment and duration.
Your team reviews and decides
Your partnerships team reviews new findings. Optional Analyst Assistant support for the initial review depends on your plan and service agreement.
What your team receives
- New findings organized by behavioral category
- The underlying public content, for context
- Mentions of your brand, competitors or products, through your custom keywords
- Public information only, with nothing from private accounts
- No recommendation to pause or end a partnership: that’s your decision
Why brands choose Ferretly
Configurable criteria
Configure conduct categories relevant to your brand and apply appropriate safeguards for personal characteristics and beliefs.
It isn’t social listening
Listening tools track what the public says about your brand. Monitoring tracks what the people representing your brand say and share. Many brands use both.
It works alongside your creator platform
Engagement, audience and performance analytics stay in the tools you already use. Ferretly covers conduct.
Where it fits
The examples below are illustrative scenarios, not customer results.
Ambassador programs
A sportswear brand with a large ambassador community enrolls every active ambassador for a monitoring duration matched to their agreement.
Launch partnerships
A consumer electronics brand monitors the creators fronting a six-month product launch, with its product names and competitors as keywords.
Agency rosters
An agency monitors the creators it has placed with clients.
Higher-scrutiny categories
A family-focused brand applies stricter criteria to creators whose audiences include parents.
Keeping it fair to creators
Public content only
No private accounts and no passwords.
Say so in the agreement
Many brands include vetting and ongoing review in creator contracts so expectations are clear from day one.
Criteria tied to brand standards
Protected beliefs and characteristics are kept out of decisions.
A person reviews before any action
Findings start a conversation. They don’t trigger automatic termination.
Questions, answered
Frequently asked questions
What is creator or influencer monitoring?
Periodic review of the public content of creators and ambassadors who already work with a brand, to catch new content that conflicts with the brand’s standards during the partnership.
How is monitoring different from vetting?
Vetting is a one-time review before a contract. Monitoring repeats the review for enrolled creators while the partnership runs. For a public figure, see spokesperson and talent endorsement vetting.
Which Ferretly plans include monitoring?
Continuous monitoring is available on Enterprise plans. Screening frequency, notifications and monitoring duration depend on your Enterprise configuration. Book a demo to scope your program.
Does Ferretly measure engagement or audience quality?
No. Ferretly focuses on public conduct and content. Audience and performance analytics come from creator marketing platforms.
Do creators need to know?
Telling creators up front, usually in the agreement, is common practice and avoids surprises. Requirements can vary by jurisdiction and by the type of relationship.
Keep vetting going after the contract
See how monitoring would run across your current creator or ambassador roster.
Book a demoProtect Your Brand. Prevent the Fallout.
Discover how Ferretly can help you make informed decisions about who you work with, partner with, or hire.