Screening for Gold: How Social Media Screening Can Shape the 2024 Olympics

Make sure all stakeholders uphold the olympic spirit

Screening for Gold: How Social Media Screening Can Shape the 2024 Olympics

Harnessing the power of social media screening for the 2024 Summer Olympics can unlock numerous benefits and enrich the overall experience for everyone involved. Here's a breakdown of how it could be used for different positions:

Aspiring Olympians:

  • Promoting Olympic values: Identifying athletes who actively uphold sportsmanship, respect, and inclusivity.
  • Identifying potential risks: Screening for past offensive or discriminatory posts or international political behaviors that could damage a nation’s or Games' image.
  • Monitoring for anti-doping violations: Analyzing public posts for references to performance-enhancing drugs or suspicious activities.

Officials and Staff:

  • Ensuring professionalism: Vetting for past offensive or discriminatory posts that could harm the Olympics' reputation.
  • Promoting inclusivity and diversity: Ensuring officials and staff represent the values of the Olympic spirit.
  • Monitoring for misconduct: Detecting instances of discrimination, harassment, or other violations of Olympic policies.

Sponsors and Partners:

  • Ensuring brand alignment: Vetting for sponsors with values and social media practices that align with the Olympics.
  • Identifying potential controversies: Checking for sponsors associated with past issues that could damage the Olympics’ image.
  • Promoting responsible marketing: Ensuring sponsors adhere to ethical marketing practices on social media.

Real-life Example:

With the ease of access to social media, vetting athletes is critical. Anthony Edwards, a player for the USA Men’s Basketball Team as well as the first overall pick for the Minnesota Timberwolves, made a homophobic remark in September 2022. The guidelines set by national teams and the International Olympic Committee are set to promote and foster inclusion. It is essential to screen social media accounts to adhere to these guidelines to protect the creation of an inclusive environment for all athletes.


The Olympics can leverage this social media screening to enhance the experience for all stakeholders. With the potential of being a win-win situation, the Olympics can continue to inspire and unite the world through its celebration of athletic excellence and deliver fair and competitive games.

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