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The Ferretly Platform
Ferretly is a full-featured, cloud-based platform that incorporates advanced machine learning for text and image content analysis. Analyze up to 10 years of public posts* from a candidate's Facebook, Instagram, Twitter, LinkedIn, TikTok, and Reddit.
More Thorough Analysis
Ferretly takes social media screening to the next level. By combining human analysts with advanced machine learning we can deliver the most comprehensive analysis of social media in record time. We analyze original posts, likes, comments, replies, reposts along with the images on each post. We even extract and analyze the text from memes. Ferretly analyzes up to 7 years of history for FCRA compliant searches and up to 10 years* for non-FCRA use/cases.
* Note Social media platforms may place limits on the number of posts Ferretly can access, therefore it is possible that not all posts will be included in the analysis.
Risk Factors Identified
Our machine learning algorithms analyze your subject's posts and images and can identify risks across 14 different categories. The following risk classifications (risk factors) are identified as part of the social media screening process. When confidence levels reach a minimum threshold, Ferretly will flag the post based on the highest confidence risk factor. Ferretly also will flag based on image content to include custom keywords you enter.
HATE SPEECH
Derogatory, abusive, and/or threatening statements toward a specific group of people typically on the basis of race, religion, or sexual orientation.
POLITICAL SPEECH
Statements considered relating to politics or governmental affairs. This could include politicians, policies, or the political process. These often focus on specific issues such as abortion, environmental, immigration, etc.
INSULTS AND BULLYING
Name-calling or derogatory statements toward an individual about their physical characteristics such as weight, height, looks, intelligence, etc.
OBSCENE LANGUAGE
Profanity, cursing, swearing or in general crude or vulgar words and phrases
SELF HARM
Indications of wanting to hurt oneself or take one’s own life intentionally
SEXUAL IMPROPRIETY
Includes expressions relating to sexual misconduct that could be considered sexually demeaning or sexual harassment
TERRORISM/EXTREMISM
Statements expressing radical viewpoints typically related to politics or religion and considered outside of mainstream attitudes
THREATS OF VIOLENCE
An intent to inflict harm or loss of another person’s life.
TOXIC LANGUAGE
A way of communicating that is considered to be rude, disrespectful, blaming, labelling or using guilt.
NARCOTICS
Statements related to drugs and alcohol use including slang words, street names, and phrases.
DRUG RELATED IMAGES
Images of pills, syringes, paraphernalia and alcohol. It may include smoking, drinking, and injections.
VIOLENT IMAGES
Images of disfigurations, open wounds, burns, crime scenes and guns/weapons
EXPLICIT/RACY IMAGES
Mostly explicit nudity, adult content, pornographic content
KEYWORDS
Flags posts based on matches (text or images) to custom keywords provided. Keywords can be designated negative, positive or neutral.
Comprehensive Reports
The social media background reports are legal, comprehensive and insightful. You can also customize it to fit your requirements including adding your own logo.
Insightful
Ferretly gives the analyst the tools they need to quickly assess the candidate and their posts including intuitive navigation of the risk factors and sentiment. Correct false flags, redact images, tag posts and search are just some of the features built-into the platform.
Image Content Analysis
Ferretly analyzes every image on every post even if there are multiple images per post. Our image risk classifications include racy/explicit, violent (guns, knives, fighting, gore), and drug and alcohol related images. With Ferretly, you can even specify custom keywords and it will flag the post if the image contains related content.
Continuous Screening
With continuous screening, you can easily monitor what your employees are saying online. Enable continuous monitoring for any number of subjects and choose your frequency such as daily, weekly, monthly, semi-annually or annually and let Ferretly do the rest. You will receive email alerts if any new posts from your subjects are identified as potential risks.
Web and News Search
In addition to social media posts, Ferretly will search for any related news and web page articles that are relevant to your candidate. These results are optional and can also be included in the background report.
Easily Customizable
Configure your flag settings and enter custom keywords and phrases. Ferretly will flag for both text and image content based on your settings. You can even tell Ferretly what to include on the reports.
The Ferretly Difference
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Largest set of sources and risk classifications in the industry
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Image content analysis including memes and custom keywords
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Built-in workflow including multi-user, assignment and notifications
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Thorough, efficient, and insightful reports
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Image and profile redaction for EEOC compliance
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Word Cloud, Sentiment Analysis and risk makeup
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Continuous Screening/Monitoring